IMC is different from mass marketing because
A) IMC targets mass audiences using databases
B) mass marketing favors the use of new media
C) IMC practitioners emphasize customer-preferred media
D) A and B
E) A and C
Answer: C
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Which of the following sentences best sums up the primary aim of journalistic description?
A. Use words, words, and more words. B. Show, don’t tell. C. Feature people over places. D. Keep them guessing.
When a microphone is positioned near a table top, position it parallel to or facing the table top to avoid comb filtering
a. true b. false
Answer the following statement(s) true (T) or false (F)
1. Often in public speaking, the context—or the situation surrounding the speech—allows for some things to be said while rendering other things inappropriate. 2. The concept of "noise" in the communication process refers only to disturbing sounds that occur within the speaker's and audience's hearing. 3. Feedback is provided by the audience nonverbally, but only at the conclusion of the speech. 4. Speakers influence audiences, and audiences influence speakers. 5. People who have heard hundreds of presentations appreciate a new approach to an old subject.
If your speech deals with a controversial topic, it is crucial that you interview people who have different opinions and experiences
a. True b. False Indicate whether the statement is true or false