When Coca-Cola decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Coca-Cola has created a(n)
A. marketing strategy.
B. consumer market.
C. undifferentiated approach.
D. market segmentation.
E. marketing mix.
Answer: E
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