An internal customer is someone from outside the organization who purchases a product or service from the
organization.
Indicate whether the statement is true or false
F
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Agitation-related emotions result from feeling disappointed, frustrated, or dissatisfied, while dejection-related emotions result from feeling anxious, fearful, or threatened.
Answer the following statement true (T) or false (F)
The JIT operating philosophy must be adopted by everyone in a company before its total benefits can be realized
Indicate whether the statement is true or false
A medieval knight could not go to the armor maker and pick out a size 44 long suit of armor to protect him in battle. Nor could a person living in the middle ages go to the cobbler and get a pair of shoes in a few minutes. This period before the advent of marketing is known as the ________.
A. Dark Ages B. mass production era C. sales orientation era D. Industrial Revolution E. pre-industrial revolution
If a firm promises more than it can deliver,
A. it creates a communication gap. B. it needs to enact a voice-of-customer program. C. it has created an empowerment gap. D. consumers will have a knowledge gap. E. perishability becomes a problem.