The product preferences of Hispanics in the United States may be similar to the overall culture, but the community may have its own values and beliefs which may differ
. This may result in considerable variation in how and where these people buy goods and services. Which of the following is most likely the reason for such variations?
a. Consumer involvement
b. Cultural differences
c. Cognitive dissonance
d. Gender demographics
ANSWER: B
Cultural differences are most likely the reason for such variations. Culture is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next.
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