In limited effects theory, the influence of media is thought to be limited by people's religious and political affiliations, in other words by their

A. social categories.
B. opinion leaders.
C. personal relationships.
D. individual differences.


Answer: A

Communication & Mass Media

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Books, magazines, journals, and Web sites are all types of ______

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

"Have I asked everything that I should have asked?" is an example of a clearing ?house question

Indicate whether the statement is true or false.

Communication & Mass Media

As preparation for her informative speech on the importance of vaccination, Aliya asked her classmates if they had been vaccinated as a child and if they have any children. Aliya is conducting the _____________________ of her speech.

a. expectation management b. audience analysis c. attitudinal adjustment d. audience survey

Communication & Mass Media

What is the fundamental purpose of an informational interview?

What will be an ideal response?

Communication & Mass Media