Why are marketers particularly concerned about word of mouth?
What will be an ideal response?
Marketers have very little control over word of mouth, or communication between consumers about a brand, but word of mouth is highly influential because friends, relatives, neighbors, and colleagues are seen as more credible sources of information than company-controlled sources.
You might also like to view...
Separate equivalent units of production usually are calculated for materials and conversion costs
Indicate whether the statement is true or false
Summerlin Law Offices applies overhead to clients based on direct labor hours. The office manager determined that overhead will be applied at a rate of $25 per direct labor hour. The static budget for the month of November showed an estimated 2,500 direct labor hours would be incurred. During November, 2,800 direct labor hours were actually incurred and actual overhead costs were $58,800. What
should be the total overhead cost according to the firm's flexible budget for November? A) $70,000 B) $58,800 C) $62,500 D) $52,500
______ screens call for more nuanced nonverbal expressions that require speakers to tone down their gestures and face work.
Fill in the blank(s) with the appropriate word(s).
Insurance and taxes on inventory are part of the costs known as setup or ordering costs
Indicate whether the statement is true or false