Consumer products that a customer buys on sight as unplanned purchases, may have bought the same way before, and wants "right now" are impulse products.
Answer the following statement true (T) or false (F)
True
Impulse products are products that are bought quickly as unplanned purchases because of a strongly felt need. True impulse products are items that the customer hadn't planned to buy, decides to buy on sight, may have bought the same way many times before, and wants right now.
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