Describe two different target markets for two different products or services you, your friends, or your family have recently purchased or used.
What will be an ideal response?
A target market is a specific group of potential consumers toward which an organization directs its marketing program. In response to this question, students might define the target market for a local baseball team as people who live in the area, perhaps skewed toward males, and 25 to 84 years of age. Another interesting answer is to examine how one product, such as a Toyota 4-Runner, can have two different target markets. One target market might be the adventurous outdoor mountain biker who uses the vehicle to transport his or her equipment to the mountains to bike. The other target market might be a "soccer mom" with children and equipment to transport to the local soccer field for practice.
You might also like to view...
A company sold equipment for $5,000. The equipment originally cost $16,000 and had accumulated depreciation of $12,000. Which of the following statements is correct regarding the statement of cash flows prepared using the indirect method to report operating activities?
A) $5,000 will be added to net income. B) Investing activities will reflect proceeds of $4,000 from the sale. C) $1,000 will be added to net income. D) $1,000 will be deducted from net income.
The purchases account is used to record the cost of goods purchased for resale
Indicate whether the statement is true or false
A cash outflow will be generated by an increase in a liability
Indicate whether the statement is true or false
What are the two goals of affirmative or positive action policies and what is the rationale behind the policies?
What will be an ideal response?