Liz needs to gather analytical data from a large sample of people for a PR campaign. Liz is on a very tight budget and needs the information quickly. Which method would be most appropriate?
a. focus groups
b. telephone surveys
c. consumer observations
d. depth interviews
b. telephone surveys
You might also like to view...
According to Mead, because of the ________, we can set goals for becoming the person we want to be
A) ?Me B) ?I C) ?symbolic self D) ?true self E) ?affective self
In a communication network, when persons interacting are equally exchanging information we describe their link as symmetrical
a. asymmitrical. b. asymmetrical. c. strength. d. reciprocity.
Becoming an apprehensive communicator is one of the book's goals for you
Indicate whether the statement is true or false
Using analogies in presentations
a. creates mental images. b. compares one concept or object to another. c. provides a reference to a specific case or instance. d. reports something that has happened. e. summarizes statistics.