Based on the case of Phineas Gage and other cases of brain damage, we might reasonably conclude that the sense of self or personality is associated with activity in the:
a. frontal lobe
b. occipital lobe
c. parietal lobe
d. temporal lobe
A
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A behaviourist would interpret drive-reduction theory as positing that all reinforcers are:
A) positive. B) negative. C) secondary. D) mediated by expectancies.
The psychometric approach to studying cognitive development analyzes intelligence using
IQ tests and other measures. observation. longitudinal studies. participants' self-reports.
The area of study of consumer behavior, thoughts, and feelings, with the express goal of understanding how to market and sell to people effectively is called ______.
a. consumer research b. business psychology c. industrial/organizational psychology d. sales research
In the information-processing system, the central executive ________.
A. is the conscious, reflective part of the mental system B. holds limited amounts of information that are worked on to facilitate memory and other goals C. is where sights and sounds are represented directly and stored briefly D. is a special part of long-term memory that manages complex activities