Sally Jo is considering purchasing the small craft store that is currently located in the local mall. She loves to do crafts and is quite talented in this area. Her family and friends have all received many gifts over the years that she has created for them. Sally Jo has no business background and no experience in the area of business. Since you are the local Small Business Association (SBA)
representative, she comes to you for advice. the value of the craft store comes from all but which of the following?
a. The assets of the business
b. The negative cash flow of the business
c. The value of intangible assets
d. The profit potential
b
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