Which of the following is the BEST example of management thinking during the "production era"?
A. "If we can produce it, customers will buy it."
B. "The lower we price a product, the more we can sell."
C. "We need to increase our sales effort-to sell what we can produce."
D. "The more we advertise a product, the more we can sell."
E. "We need to be selective and produce what customers want."
Answer: A
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