Measuring reach and impressions requires which one of the following?
a. a substantial sample size
b. historical context
c. high target audience relevance
d. a control group
b. historical context
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The straw man fallacy attempts to link two events together. If one event occurs in close proximity to another straw man assumes that the first event caused the second event
Indicate whether the statement is true or false
In Seaton v. TripAdvisor, LLC, the appellate court said that TripAdvisor’s list of the “dirtiest hotels” was not defamatory to one of the hotels on the list because:
a) TripAdvisor was clear about the source of the information (its users); b) the list was full of hyperbolic language; c) the list was not meant to be factual; d) Both A and B; e) A, B and C.
Which of the following was NOT listed as a way to meet with the editorial staffs of news media?
a. Pitching for a meeting with an editor b. Editorial board meeting c. News conference d. News media briefing
Approximately 64 to 70 out of every 1,000 children in the United States are born with a detectable level of hearing loss in one or both ears
Indicate whether the statement is true or false.