________ is the interpersonal communications process by which a seller ascertains and then satisfies the needs of the buyer, to the mutual, long-term benefit of both parties.
A. Relationship marketing
B. Viral marketing
C. Personal selling
D. Transactional marketing
E. Direct-response selling
Answer: C
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In purchasing a direct mailing list, a compiled list consists of individuals who have:
A) met a specific demographic profile B) responded to previous direct mail offers made by the company purchasing the list C) made purchases or responded to direct mail offers in the past D) responded to a direct mail offer within the last 30 days
Bruno has kept Inez away from family and friends who could offer her solace, support, and a means of escape. Considering the cycle of abuse, why has Bruno done this?
A. so the abuse can continue B. he doesn’t like Inez’s family C. his family doesn’t like Inez D. he loves her and wants to keep her nearby at all times
Relationship behaviors ______.
A. facilitate goal accomplishment B. focus on personal advantage for the leader C. help group members feel comfortable with one another D. involve the leader assigning tasks to favorite followers
Contractions can suggest ______________ tone
a. a professional b. an ambivalent c. a conversational d. a distant