What does inventory turnover measure? What does a high rate of inventory turnover indicate?
What will be an ideal response?
Inventory turnover measures the number of times a company sells its average level of merchandise inventory during a period. A high rate of turnover indicates ease in selling inventory.
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The marketing data is a repository of a variety of sales-oriented data, some of which result from recording sales events and some of which originate from activities that do not culminate in completed sales, such as presales activities
Indicate whether the statement is true or false
How will the sales cycle in this new territory most likely compare in length to the cycle in the established territories of Grackin Corporation?
A) It will be shorter, because the salespeople will be calling prospects to introduce the company. B) It will be shorter, because Grackin Corporation will not have to overcome false impressions. C) It will be longer, because the salespeople will have to introduce the company in cold calls instead of getting name recognition from prospects. D) It will be longer, because consumers in the new territory have not expressed a need for Grackin Corporation's products before. E) It will be the same, because sales presentations are independent of sales cycles.
If a product idea is deemed to have the potential of being profitable in the business analysis stage, then it moves on to the
A. concept testing stage. B. test marketing stage. C. product launch stage. D. product development stage. E. idea screening stage.
In selecting the best group of unequal-lived projects, if the projects are mutually exclusive, the length of the projects lives is not critical
Indicate whether the statement is true or false