Salvage value is not considered directly in the determination of the deprecation amount with the
a. straight-line method.
b. declining-balance method.
c. sum-of-the-years'-digit method.
d. units-of-production method.
b
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Which of the following factors necessitates higher advertising budgets?
A) low competition in the market B) low market share C) low frequency of advertising D) high perceived differentiation among competing brands
An example of an economic trading-area barrier is _____
a. travel distance b. travel time c. high sales-tax rates d. travel difficulty as measured by road conditions
The sender of a message should analyze the audience before developing the message in order to do all but which one of the following?
a. Establish rapport and credibility b. Address the receiver's needs c. Simplify the task of organizing the message d. Assure that perception of reality is the same for everyone
To recover for a tort based on negligence, the plaintiff must show: A) an intention to cause the consequences of the act
B) a duty of the plaintiff to the tortfeasor. C) an act by the defendant. D)the breach of the tortfeasor's duty to the injured party.