________ is another form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online
A) Buzz marketing
B) Viral marketing
C) Guerrilla marketing
D) Motivational marketing
E) Internal marketing
B
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Polychronic refers to the perception of time as a central focus with deadlines being a crucial element of societal norms.
Answer the following statement true (T) or false (F)
In advertising, "puffery" is a term that refers to ________
A) a straightforward promotional message B) innocent exaggeration for effect C) hidden advertising messages to consumers D) subliminal appeals to consumers E) value-added promotions
Lauren transfers an instrument to Miguel in a form and by a means that makes Miguel a "holder." This is
A. a holding. B. an assignment. C. negotiation. D. presentment.
Often, investors must create legal structures for their investment that will maximize the foreign venture's U.S. dollar resources. These might include: A) borrowing start-up money in local currency
B) buying supplies and services locally, using local currency. C) building unitary index adjustment factors into contractual payment terms. D) all of the above.