Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of a(n) ________ force impacting the marketing environment.
A. regulatory
B. economic
C. technological
D. social
E. competitive
Answer: D
You might also like to view...
The demand curve for British pounds slopes downward because as the dollar ______ British goods become ______ for Americans. Therefore, Americans purchase ______ British goods, and the quantity of pounds demanded decreases.
a. appreciates against the pound; more expensive; more b. appreciates against the pound; more expensive; fewer c. depreciates against the pound; more expensive; more d. depreciates against the pound; more expensive; fewer
Alan, the chief executive officer of Pioneer Inc., was requested by Jack, a student at Woodhouse Elementary School, to share some information about Pioneer for his project report. While Alan could have forwarded one of the several emails he had written about the company to his clients, he used simple words and gave simple basic facts about Pioneer when responding to Jack. In this scenario, which of the following audience characteristics did Alan consider?
A. Rapport B. Age C. Expectations D. Culture
The payback method shows how long will be required to recover the cost of an investment in a capital asset.
Answer the following statement true (T) or false (F)
Contract manufacturers who manage their customers' entire product lines and offer services ranging from inventory management to delivery and after-sales services are prime examples of vertical integration.
Answer the following statement true (T) or false (F)