Why would an organization as large as the National Football League (NFL) incur large legal expenses to try to prevent bars and restaurants from using their trademarked term "Super Bowl" in their advertising?
What will be an ideal response?
The National Football League has spent a great deal of time and money to establish a successful brand name and to get consumers to automatically think of the NFL when they see anyone using the term "Super Bowl." By not legally challenging even the smallest of restaurants or bars, the NFL not only faces the possibility that consumers will think these restaurants and bars are associated with the NFL and that these restaurants and bars will take advantage of that perception, but also that other restaurants, bars, or other companies would choose to use the term without fear of legal action or retribution. If the NFL did not attempt to legally defend its trademark, even in the smallest of cases, it could eventually face the possibility of "Super Bowl" no longer being associated with the NFL.
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According to this Application, the argument that the broken window is good for society only works
A) in theory, but never in reality. B) if the economy is operating above full employment where too few resources ae available. C) if the economy is operating at full employment where resources are fully employed. D) if the economy is operating below full employment where resources are underemployed.
Which of the following will increase aggregate expenditure in the United States?
A) an increase in the price level B) an increase in the value of the dollar C) an increase in interest rates D) an increase in government purchases
Other things the same, which of the following could be a consequence of an appreciation of the U.S. real exchange rate?
a. John, a French citizen, decides that Iowa pork is now relatively less expensive and orders more for his restaurant. b. Nick, a U.S. citizen, decides that the trip to Nepal he's been thinking about is now affordable. c. Roberta, a U.S. citizen, decides to import fewer windshield wipers for her auto parts company. d. All of the above are correct.
Which of the following will cause an increase in U.S. imports?
A. A decrease in U.S. wealth. B. An increase in U.S. consumer confidence. C. An increase in foreign consumer income. D. An increase in foreign business investment.