Your friend has designed a new and improved dog leash. He wants to persuade local dog experts (such as dog owners and veterinarians) to use his product. Based on persuasion research, you caution him that
A. emotional appeals are actually more effective with experts because their experience shows them just how pleasant or unpleasant various outcomes are.
B. if you use the similarity effect, be careful; experts require more similarity before it helps your message.
C. experts may use the peripheral route, too, so be sure not to neglect this route.
D. experts prefer written rather than face-to-face communication so your message will be less than ideal.
Answer: C
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The two broad categories of social behaviors studied by ethologists are
a. imprinting and attachment. b. temperament and social learning. c. affiliation and dominance. d. extraversion and agreeableness.
The early Christian Church believed that ____
a. demons could be released through the cathartic method b. many behaviors we call mental disorders were the result of supernatural forces c. science was the most effective way to understand abnormal human behavior d. abnormal behavior was primarily the result of biological abnormality
Usually, in memory experiments, metamemory judgment refers to whether we think we can learn or retrieve on a particular item. Thus, judgments of ______ are predictions of the likelihood of remembering studied items.
Fill in the blank(s) with the appropriate word(s).
Answer the following statement(s) true (T) or false (F)
Israeli psychologist, Shmotkin, has been criticized for only addressing positive emotions in his model of subjective well-being.