A courteous message
a. does not use titles before proper names
b. does not offend the reader by showing biases
c. does not use gender-neutral words for workers
d. both b and c
B
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A budgeting method that allocates funds to a promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold, is referred to as ________ budgeting.
A. linear forecast B. objective and task C. percentage of sales D. all-you-can-afford E. competitive parity
Customer service provides little opportunity to add value
Indicate whether the statement is true or false
A retailer is concerned about measuring the impact of Sunday store openings in generating additional sales (beyond the current Monday through Saturday openings). Which stage of the marketing research process is the retailer involved in?
a. generating primary data b. examining secondary data c. making recommendations d. problem definition
The transaction costs of completing a business agreement or deal of some sort, over and above the price of the deal, can include all of the following except
A. the costs of searching for an attractive target. B. the premium cost. C. the costs of evaluating its worth. D. the costs of completing the transaction. E. bargaining costs.