Which of the following is one of the biggest problems with most marketing plans?

A. They fail to identify the benefits offered to customers.
B. They fail to take the customer relationship into account.
C. They are driven primarily by the effort to overcome customer complaints.
D. They are not followed long enough to achieve the desired results.
E. None of these are correct.


Answer: D

Business

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Jake purchased a $300,000 earthmover for his business. He sold the earthmover for $245,000 after taking $210,000 of depreciation. What is the nature and amount of the gain or loss on the sale?

A. $90,000 Section 1245 ordinary income and $65,000 Section 1231 gain. B. $55,000 Section 1245 ordinary income and $100,000 Section 1231 gain. C. $155,000 Section 1245 ordinary income. D. $155,000 Section 1231 gain.

Business

Which of the following ethical requirements is the type of responsibility established by the precedents of tort law?

A. Duty to engage in charitable work B. Duty to volunteer for causes related to the environment C. Duty to find employment for employees injured at work D. Duty to not cause avoidable harm to the society

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In the case of U.S. v. Baker Hughes, concerning a merger of hardrock hydraulic underground drilling rig makers, the court held that the proposed merger:

a. should not be stopped because sophisticated buyers would ensure competitive prices b. should be stopped because the sellers would have over 75% of the market c. should be stopped because buyers had insufficient power to insure competitive prices d. should be stopped because the market was saturated with such firms e. none of the other choices

Business

A user profile defines customer preferences, behaviors, and demographics and can be generated by observing what the user does online

Indicate whether the statement is true or false

Business