Gary is the marketing manager for an automobile dealership. His boss tells him the firm's primary goal is to increase its local market share from 15 to 30 percent. His firm is using a ________ orientation.
A. product development
B. profit
C. sales
D. competitive
E. customer satisfaction
Answer: C
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_____ is sometimes called TV cable or simply "cable" because of its common use for cable television transmission.
Fill in the blank(s) with the appropriate word(s).
The researcher should rely on ________ to determine which variables should be investigated
A) objective evidence B) theory C) an analytical model D) all of the above
Although a wide and deep retail assortment strategy attracts customers through one-stop shopping, it requires a high inventory investment
Indicate whether the statement is true or false
Which statement about the communication process is most accurate?
A) The use of digital networks as a means to transmit messages is declining in today's workplace. B) Because the meanings of words are the same among people, participants in the communication process need not worry about their word selection or usage. C) Only senders are affected by their mood, frame of reference, background, or culture. D) Feedback helps the sender know that the message was received and understood.