Use Hymes’ SPEAKING model to describe a particular genre of speech that is characteristic of a community that you belong to (for example, the community of communication studies students). Define each topic in the model and describe the speech genre using that model
What will be an ideal response?
Essays will vary depending on the student. Students often review speech genres such as complaining, gossiping, or griping in their outline of the setting, participants, ends, act characteristics/sequences, key, instrumentalities, and norms (genre is complaining, etc.). Essays should minimally describe each topic in the SPEAKING model with an example to illustrate each topic.
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Copy editors help manage the layout of publications by doing this:
a. cutting copy or making it longer b. knowing InDesign or PageMaker c. telling the art director where to put the photo or illustration d. deciding which article goes on page one or at the top of a website
Determining whether a situation calls for task, maintenance, or human relations messages is an aspect of
a. situational knowledge. b. anxiety management. c. effective use of language. d. goal setting.
Answer the following statement(s) true (T) or false (F)
1. Hill & Knowlton is credited with initiating the idea of media tours, which the agency first implemented for its largest client, the American Iron and Steel Institute. 2. In response to intense criticism, Burson-Marsteller refused to represent controversial clients like big tobacco companies. 3. Due to numerous incidents of corporate wrongdoing in the 1950s and 1960s, consumers demanded that businesses establish codes of ethics and integrate CSR into standard business practices. 4. As one of the earliest advocates for CSR, Howard Bowen called on businesses to consider how their policies and actions impact society. 5. When determining the effectiveness of public relations campaigns, return on investment is a more quantifiable and defensible measurement than the Advertising Value Equivalency tool.
Which of the following theories argues that people who share a culture also share an ongoing correspondence of meaning?
A. symbolic interaction theory B. product positioning theory C. social construction of reality theory D. cultivation analysis theory