Traditional advertising is unlimited in terms of interactivity.
Answer the following statement true (T) or false (F)
False
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_____ is a process of finding out about potential clients from friends, business contacts, coworkers, acquaintances, and fellow members in professional or civic organizations
a. Campaign management b. Networking c. Negotiation d. Needs assessment
The decision to delete a product is never taken lightly because, generally, manufacturers
A. have used brand repositioning to improve results. B. have promised consumers they will maintain the product. C. have made substantial investments in product development and manufacturing. D. must meet federal standards when taking products off the market. E. have offered the product line to other firms for purchase.
Other things held constant, firms that use assets that can be sold easily (like trucks) tend to use more debt than firms whose assets are harder to sell (like those engaged in research and development).
Answer the following statement true (T) or false (F)
The purpose of managing current assets and current liabilities is to ________
A) achieve a balance between short-term and long-term financing of a firm B) achieve as low a level of current liabilities as possible C) achieve a balance between profitability and risk that contributes to a firm's value D) achieve as high a level of current liabilities as possible