Which of the following best completes the sentence, ‘Groups that merely use social media may turn to social media activities to ______, while groups that have a strategy to incorporate social media use them as ______ to support other marketing efforts.’?
a. Stage stunts, distractions.
b. Gain followers, pillars.
c. Coordinate events, activation tools.
d. Generate buzz, pillars.
e. Stage stunts, activation tools.
e. Stage stunts, activation tools.
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Which of the following statements is true about variable costs?
A) The corporate jet expenditure is an example of a variable cost. B) These costs must be recovered by the price. C) The marketing manager's salary is an example of a variable cost. D) These costs are independent of sales volume.
Which of the following is an example of line extensions?
A) introduction of the personal computer B) a firm's entry into various packaged food categories C) introduction of a new flavor of ice crème by a company D) introduction of improved version of a detergent powder by a firm
According to management guru Peter Drucker, the two basic functions of a business are advertising and sales
Indicate whether the statement is true or false
In group composition, group ______ on underlying attributes, such as skills and tenure in the organization, has a direct relationship to the level of process losses suffered by the group.
A. minority–majority B. heterogeneity C. homogeneity D. routine