In a marketing-mix model, ________ are based on those things that contribute to incremental sales, such as new promotions or increased public relations efforts
A) baseline models
B) sales-lift models
C) buy-in data
D) implementation models
E) scanner data
B
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Balancing life and work can be achieved by:
a. eliminating unnecessary activities. b. All of the answers are correct. c. letting others help. d. determining what really matters to you.
Women, immigrants, and other minority-group members, who are expected to continue entering the workforce at a high rate, tend to favor unions.
Answer the following statement true (T) or false (F)
Your company makes highly sophisticated components for military equipment. The U.S. Department of Defense is your largest customer. In recent years, you have expanded your customer base to include the militaries of all the major countries in the world. The following headlines appeared recently in the Sunday New York Times: "The Federal Reserve Board Chairman Sees Economic Growth Accelerating in the Third Quarter""Congressional Republicans and Democrats Fail to Reach Compromise on the New Immigration Bill""The Average Teen Spends Two Hours Per Day on Social Media Sites""State Department Considers Imposing New Sanctions on Exports of Sensitive Military Technology""Unemployment Rate Falls to 6.2%"Which one of the following statements is true regarding these headlines?
A. All of the headlines should be categorized as economic forces when analyzing the company's marketing environment. B. All of the headlines should be categorized as political forces when analyzing the company's marketing environment. C. Headline #5 should be categorized as a sociocultural force in the company's marketing environment. D. Headline #4 should be categorized as a legal and regulatory force in the company's marketing environment. E. All of the headlines should be categorized as geopolitical forces in the company's marketing environment.
Any irregularity on the face of an instrument that calls into question its validity will bar HDC status
Indicate whether the statement is true or false