All of the following are useful for encouraging a prospect's participation in the presentation EXCEPT:
A. visuals.
B. premiums.
C. questions.
D. demonstrations.
E. product use.
Answer: B
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In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and the ________
A) company's objectives and resources B) effectiveness of the suppliers C) flexibility of legal rules governing the business D) socioeconomic infrastructure E) global nature of the product
A company's marketing-mix strategies should be reevaluated ________
A) every two years B) every year C) every six months D) every other month E) constantly
If a company has violated antitrust laws:
a. the Justice Department can initiate only noncriminal charges against the violator. b. the Federal Trade Commission may file criminal proceedings against the violator. c. any private person or company that has been harmed by the violator can file a lawsuit to recover damages. d. All the above.
A buyer's or lessee's right to reject nonconforming goods depends on the size or extent of the breach of the seller's or lessor's duty to tender conforming goods
a. True b. False Indicate whether the statement is true or false