Account planning has become a very important and demanding function in many agencies because
A. it facilitates organizations in reducing the number of effective communication channels.
B. it provides the creative team with more insight into consumers.
C. it provides greater value to the final consumer.
D. it has replaced brand management as the primary marketing function.
E. it enables organizations with a centralized management to reduce costs.
Answer: B
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Evidence that stems from the original evidence is called ________ evidence.
Fill in the blank(s) with the appropriate word(s).
The University of Dover and Dover University are bitter cross-town rivals. They compete in everything from sports to academics. Because of shrinking enrollment, the schools make an agreement to give all incoming students free tuition for one semester before raising the existing rates the following semester. This action would be considered
A. a horizontal restraint, in violation of the Sherman Act. B. price fixing, in violation of the Robinson-Patman Act. C. a tying agreement, in violation of the Clayton Act. D. a vertical restraint, in violation of the Sherman Act.
In storyboarding, who or what is at the center of the story?
a. the company b. the customer c. the manufacturer d. the viewer
A production chart is similar to a
A. deficit gap chart. B. analysis chart. C. pro forma chart. D. critical path chart.