Lexus has designed its commercials to appeal to more affluent car drivers as its
A. target audience.
B. advertising objective.
C. advertising platform.
D. media plan.
E. advertising message.
Answer: A
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Chase Company's new product is expected to have a sales price of $15 and variable unit price of $7 . Fixed costs are expected to be $560,000 . What is the break-even point in sales dollars?
a. $840,000 b. $1,050,000 c. $560,000 d. $1,200,000
The following is a valuable piece of advice in regards to sources for a speech:
a. Don’t become too hung up on rules. b. Strictly follow rules. c. Don’t care about any rules. d. There are no rules.
Which of the following occurs when a person has already invested in a course of action, and does not recognize what they invested initially is gone?
A. sunk costs fallacy B. satisficing C. hindsight bias D. overconfidence bias
States or conditions essential to the physical or psychological well-being of a customer that are pivotal factors that shape what customers desire in a service are known as ________.
A. Personal needs B. Situational factors C. Personal service philosophies D. Perceived service alternatives E. Derived service expectations