The development of a marketing strategy typically involves three steps. List and briefly describe each of these steps.
What will be an ideal response?
The steps are (a) defining the particular target markets-in this step the marketer defines and selects the target market using the processes of market segmentation and research; (b) determining the strategic position-positioning refers to the place a brand occupies competitively in the minds of consumers; and (c) developing an appropriate marketing mix for each target market-the marketing mix is comprised of product, price, distribution, and communications.
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Examples of recurring costs include
a. software acquisition b. data conversion c. personnel costs d. systems design
Assume that the risk-free rate is 6% and the market risk premium is 5%. Given this information, which of the following statements is CORRECT?
A. If a stock has a negative beta, its required return must also be negative. B. An index fund with beta = 1.0 should have a required return less than 11%. C. If a stock's beta doubles, its required return must also double. D. An index fund with beta = 1.0 should have a required return greater than 11%. E. An index fund with beta = 1.0 should have a required return of 11%.
The due date of a 60-day note dated July 10 is September 10
Indicate whether the statement is true or false
The general belief of social media providers is that the users wouldn't mind the "small" loss of privacy if they got the service for free.
Answer the following statement true (T) or false (F)