How is brand reputation formed?
a. IMC + Gestalt = Reputation
b. Image - Competition = Reputation
c. Identity + Image = Reputation
d. Advertising x Consumer Experience = Reputation
c
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Which of the following illustrates how touch is a form of iconic communication?
a. Tara pretends to be angry with Alex by lightly punching his arm. b. Michael shakes hands with his new boss at the company picnic. c. Kim hugs her dad at the airport before departing on her flight. d. Dan holds hands with his wife at the shopping mall.
__________ are regularly distributed mini-publications produced by clubs, churches, societies, associations, businesses, and government agencies.
a. Newspapers b. Anthologies c. Newsletters d. Blogs
Spontaneity in speaking means ___________
a. being able to sound natural as you speak b. actually talking without extensive preparation c. memorizing completely d. varying wording slightly while reading from a manuscript
White Americans think that there is greater equality between races than do African Americans. This difference between cultural groups illustrates that ________.
A. culture involves power B. culture is expressed as behavior C. culture is dynamic D. culture is a group-related perception