Explain in some detail how Red Bull has used MPR to maintain a sizeable share of the energy drink market
What will be an ideal response?
Red Bull has succeeded in establishing a strong brand culture, using the Web to create social networking sites that keep customers engaged with each other. Red Bull does use traditional advertising, but it has been through a worldwide buzz-marketing strategy that the beverage has attracted consumers to exclusive events with high media coverage. The company accomplished this by appealing to consumers not just as a soft drink marketers. The company continuously interacts with its core consumers in order to cultivate relationships that transcend the energy drink category. Red Bull has partnered with traditional and extreme sporting events through sponsorships and sometimes team ownerships. The company has also built a strong Web presence through Web sites that serve as social networking platforms for fans of these various sports. In this way, Red Bull has branded itself as a lifestyle product associated with different types of sports. Red Bull has also relied on virtual interaction between the company and its audiences. For example, Red Bull has developed a social networking site targeted at young consumers who want to share and develop their innovative ideas. The company also relies on traditional and new media to influence its target markets. In one instance, a controversial television advertising campaign in Italy outraged the Catholic Church. Although Red Bull pulled its ad from television, the resulting media coverage prompted thousands of consumers to search for the ad on YouTube.
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In selecting a sample for attribute testing, block sampling involves which of the following approaches?
a. Each item in the population having an equal chance of selection. b. Every nth item being selected after a random start. c. An arbitrary selection with no conscious bias. d. Selecting all items on a day or week.
Business transactions and events are the starting points of financial statements.
Answer the following statement true (T) or false (F)
The process costing system that computes equivalent units only on work done in the current period is known as a __________________________________________________
Fill in the blank(s) with correct word
Mabel is a single 40-year-old who has borrowed money on numerous occasions. Her payment record has been good, except she has been delinquent in paying a few bills. Which of the following is true regarding credit information gathered on Mabel?
a. Since Mabel has been delinquent, she waives her right to see the credit files. b. If Mabel is rejected for a loan because of the consumer report, the lender must tell her the source of the report. c. Mabel has a right to have the information regarding her delinquency in paying a few loans stricken from her credit record because her record has generally been good. d. Mabel's only legal remedy, if there is erroneous information in her credit file, is to report the problem to the FTC for enforcement.