In addition to significantly expanding Humana’s health coverage in Mississippi, how did its Campaign for a Healthy Mississippi benefit the company itself?
What will be an ideal response?
This campaign helped to position Humana as responsive to the community, which enhanced the company’s overall reputation. Furthermore, by working closely with national, state, and local politicians and officials, Humana created strong governmental connections at each level, which may prove useful in the future.
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At the start of class, your professor stares at you and says in an intense voice, “I need to see you immediately after class!” The obvious status difference between you and your professor is part of the _____ message
A) content B) relationship C) competence D) feedback
Which of the following is NOT a function of an introduction?
A. To build rapport with the audience B. An opportunity to use gimmicks to get the audience's attention C. Familiarize the audience with the purpose of the message D. The occasion to define words the audience is unfamiliar with
Which of the following is an assertion of ELM?
a. Most messages are processed through the central route. b. Peripheral route processing is based on reflection. c. Long-lasting change occurs through the peripheral route. d. Central route processing is based on active thinking.
Language is given structure through the use of _____
a. symbols b. syntax c. grammar d. alliteration