Describe the use of the RFM formula in selecting customers for direct marketing
What will be an ideal response?
Most direct marketers apply the RFM (recency, frequency, monetary amount) formula to select customers according to how much time has passed since their last purchase, how many times they have purchased, and how much they have spent since becoming a customer.
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Which of the following statements is CORRECT?
A. As the stock's price rises, the time value portion of an option on a stock increases because the difference between the price of the stock and the fixed strike price increases. B. Issuing options provides companies with a low cost method of raising capital. C. The market value of an option depends in part on the option's time to maturity and also on the variability of the underlying stock's price. D. The potential loss on an option decreases as the option sells at higher and higher prices because the profit margin gets bigger. E. An option's value is determined by its exercise value, which is the market price of the stock less its striking price. Thus, an option can't sell for more than its exercise value.
A sentence reads "The family that lives in the apartment above ours is friendly." In this sentence, "above ours" is the prepositional phrase
Indicate whether the statement is true or false
______________________________ is a technique for ranking inventory items in a group based on the value, activity, sales, or other relevant metric for the items.
Fill in the blank(s) with the appropriate word(s).
Around ________, the Greeks recognized management as a separate art and advocated a scientific approach to work.
A. 2000 BC B. 1100 BC C. 4000 BC D. 500 BC E. 400-350 BC