Some of the world's most memorable advertising campaigns have achieved success because they originate from an idea that is so big that the campaign offers opportunities for a seemingly unlimited number of new executions
Such a campaign is said to have:
A) "life."
B) "legs."
C) "love."
D) "fun."
E) "toes."
B
You might also like to view...
Which of the following is considered an unintentional threat to the integrity of the operating system?
a. a hacker gaining access to the system because of a security flaw b. a hardware flaw that causes the system to crash c. a virus that formats the hard drive d. the systems programmer accessing individual user files
Answer the following statements true (T) or false (F)
1.Soft power can be applied by people at any level of an organization. 2.Intellectual stimulation is cognitive. 3.Coercion should never be considered by a manager. 4.One way to influence others that is often forgotten is to simply be clear about what you want or seek. 5.The concept of quid pro quo would be related to forms of soft power.
Which of the following statements is MOST sender-centered?
a. Congratulations on your new job with the sales department. b. I want to take this opportunity to offer my thanks for the service provided. c. Please send a copy of your annual report. d. All customers receive a discount with the coupon.
A promissory note is not negotiable if it is
a. not dated. b. payable thirty days after the death of the maker. c. signed by having the signature typed on the note. d. payable thirty days after the date of the note.