Straight-sell message executions are commonly used with ________ advertising appeals.

A. teaser
B. transformational
C. informational
D. emotional
E. humor


Answer: C

Business

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In terms of the video game market, females:

A) tend to play the same type of games as males B) offer an attractive and growing market C) design a large percentage of video games sold today D) constitute about 20% of the video game market

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Cash receipts received from the issuance of a mortgage notes payable would be classified as a(n)

a. investing activity b. operating activity c. noncash investing and financing activity d. financing activity

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If four-wheel drive capability is weighed at 40 on relative importance, and your truck scores 8 out of 10, while the three competitors score 7, 6, and 6, respectively, your truck has a relative advantage score of ________

A) 4 B) 12 C) 27 D) 40 E) 80

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Computer networks are based on the same principles as telephone networks.

Indicate whether the statement is true or false.

Business