Trade shows and conventions, sales contests, quantity discounts, and free merchandise are ________ tools
A) trade sales promotional
B) marketing
C) consumer sales promotional
D) public relations
E) distribution
A
Explanation: A) These are all tools that are used to generate enthusiasm about a company's products among the other businesses that may become interested in carrying and promoting its products. These are sales promotional tools and they will promote a product to other businesses. Marketing tools, consumer sales promotion tools, and public relations tools are all used to promote a product to consumers. Distribution involves how companies get their products to consumers.
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