In terms of copytesting, the current thought by a number of marketing professionals is that the test:
A) favors affective approaches over rational approaches
B) inspires creativity
C) is necessary primarily because of the issue of accountability
D) is not really useful, but necessary because of demands of creatives
C
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In a short essay, discuss the relationship of measurement and scaling to the marketing research process
What will be an ideal response?
Which of the following best describes when revenues are generally recognized?
a. At the completion of production b. At the point of sale when legal title is transferred c. When cash is collected d. During production
Irene's Dress Company, a retailer, had cost of goods sold of $260,000 last year. The beginning inventory balance was $20,000 and the ending inventory balance was $26,000. The company's average inventory turnover in days was closest to:
A) 36.5 days B) 28.08 days C) 32.29 days D) 64.58 days
Adjusting entries made at the end of an accounting period accomplish all of the following except:
A. Assuring that financial statements reflect the revenues earned and the expenses incurred. B. Updating liability and asset accounts to their proper balances. C. Assuring that external transaction amounts remain unchanged. D. Assigning revenues to the periods in which they are earned. E. Assigning expenses to the periods in which they are incurred.