When delivering a persuasive message, arousing negative emotions is risky mostly because
A. it may cause the opposite result, in which the listener refuses to accept the possibility of negative consequences.
B. it may cause the listener to associate negative emotions with the speaker rather than with the topic at hand.
C. if the message is being assessed with the peripheral route, emotional appeals are ineffective.
D. it is unlikely to cause the cognitive dissonance needed for attitude change.
Answer: A
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