Firms in need of financing tend to use external funds first and then revert to internal funds, or retained earnings, as a last resort
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Firms tend to use internal funds, or retained earnings, first.
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A field environment is an artificial setting for experimentation in which the researcher constructs the desired conditions
Indicate whether the statement is true or false
The two components of TV-based direct marketing are _____
a. catalogs and Web-based retailing b. kiosks and shopping networks c. shopping networks and infomercials d. cable television and shopping networks
When considering the use of a radio commercial in England that was designed for U.S. markets, a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?
A. social trends B. demographics C. symbols D. dress E. language
A meta-analysis examined how often leaders and subordinates agree about how good their leader-member relationships are. The meta-analysis found that there was a ____________________ between leaders and subordinates about the quality of the leader-member relationship.
a. complete lack of agreement (i.e., a negative correlation) b. zero correlation c. moderate overall level of agreement d. extremely high level of agreement