What are the elements of an organization-level Marketing Knowledge System (MKS)?
What will be an ideal response?
• Researchers and Managers collaborate on information gathering
• Managers must monitor the external marketing environment, target audiences, marketing channels, competitors, publics, and macro-environmental forces.
• Developments and trends in the external environment are picked up through one of four subsystems: (1) Internal Reports (2) The Market Intelligence System (3) The Marketing Research System, and (4) The Analytical Marketing System
• Information flows to the marketing managers to help in planning, execution and control.
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Gross sales less sales returns and allowances is called net sales
a. True b. False Indicate whether the statement is true or false
Communication is unavoidable
Indicate whether this statement is true or false.
Which of the following is not a principal reason why an employee may be transferred?
A. Employee's skills are needed in another part of the organization. B. To retain employee interest and motivation by presenting a new challenge. C. Employee is suspected of illegal behavior. D. Employee has a personal differences with present boss. E. To broaden employee experience.
Depending on the situation, patting someone on the back may be perceived as which of the following pairs?
A. friendly, sexual harassment B. annoying, harmlessness C. assertiveness, kinship D. an act of romantic desire, assertiveness