While conducting research for a new product, the Kitchen Widget, Cheryl and her employees observed current customers and competitors, interviewed and surveyed potential customers. Cheryl and her employees were conducting:

A. ethnographic research.
B. the 4 P's of marketing.
C. primary research.
D. secondary research.


Answer: C

Business

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An online résumé

A) consists of a PDF version of a traditional chronological résumé and a cover letter. B) lets jobseekers use multimedia to expand on the information in a basic résumé. C) requires a paid subscription to an online hosting service or social networking site. D) will not be well received outside of technology-related fields. E) is cumbersome and time consuming to update. c

Business

A Scanlon plan is a type of ______ compensation plan.   

A. pay-for-knowledge B. gainsharing C. benchmarking D. pay-for-performance E. profit-sharing

Business

Which of the following is/are true?

a. Preferred shares usually entitle their holders to dividends at a certain rate, which the firm must pay before it can pay dividends to common shareholders. b. Firms may sometimes postpone or omit preferred dividends. c. Most preferred shares have cumulative dividend rights. d. all of the above e. none of the above

Business

A Poisson random variable is the number of successes that occur in a period of ____________________ or an interval of ____________________ in a Poisson experiment

Fill in the blank(s) with correct word

Business