Publication design is artificial; that is, everything is created by a human decision; nothing is natural

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Communication & Mass Media

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One-foot media" such as iPods or smart phones are so engaging that Marshall McLuhan would have called them "hot" if he had lived long enough to know about them

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Communication & Mass Media

If you were giving a speech on Medicare prescription plans to a general audience, the most important factor to consider when analyzing your audience would probably be

a. religion. b. age. c. gender. d. ethnicity.

Communication & Mass Media

Every utterance contains either content meaning or relationship meaning

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Communication & Mass Media

In brochures you shouldn't use subhead lines to break up long copy blocks

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Communication & Mass Media