Which of the following is an example of a new product?
A. a wholly new product idea
B. an existing product for which new uses have been found in other product markets
C. an existing product that has been modified in some way
D. an existing product being offered to new markets
E. All these answers are correct.
Answer: E
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Which of the following terms is used to refer to opportunities that are practical and physically possible?
A. sustainable B. achievable C. durable D. valuable
Explain one idea or lesson that we learn about perception as a result of media influence.
What will be an ideal response?
Most standard portfolio analysis methods evaluate SBUs on the ________
A) potential for niche or global marketing B) degree of product differentiation C) strength of the market or industry position D) accessibility to rural markets E) number of successful business acquisitions
Out-group members act differently from in-group members in that they ______.
A. interact often with the leader B. perform their job duties but no extra work C. ask for additional responsibility D. receive special attention from their leaders