Clickable graphic icons and buttons that link to more details of a marketing offer have lower click-through rates than links that simply utilize an Internet address
Indicate whether the statement is true or false
FALSE
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Which of the following statements regarding e-payment technologies is true?
a. an advantage to the payer is that float is eliminated b. the use of EDI for payments continues to decline in use c. e-payments are settled through the ACH network, by wire transfer, or by debit or credit card d. the cost of paying an invoice is reduced by about 50% when using e-payments
How can a licensor prevent a licensee from using the licensed technology to compete with it directly?
A) by allowing the licensee to continue using the technology after the contract has expired B) by limiting the licensee to selling only in the home country C) by keeping the licensed technology unchanged D) by cancelling the contractual agreement
The United States is a signatory to the trademark protection act of the Madrid Convention
Indicate whether the statement is true or false.
If your _________ shows a large lag between when sales are booked and revenue is collected you may want to restructure how you collect payments.
a. Cashflow b. P&L c. Balance Sheet d. Business Plan