Relate the "marketing mix" used in marketing a new brand of laundry detergent to a new health behavior being marketed for adoption
The four Ps of the marketing mix are the same for new laundry detergent as they are for a new health behavior. They are: product, price, placement, and promotion. They refer to a well-developed message (product) that advances program goals and objectives at minimal economic or psychological cost to target audience members (price) and presents this message in a method congruent with target audience media preferences (placement) in such a way that the target audience members are encouraged to become more involved in the program, either through phone numbers for further information or through attendance at group meetings (promotion). Attention to all four areas of the marketing mix ensures that the health care behavior (or the new laundry detergent) is fully accessible to the target audience.
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Partial hydrogenation involves:
A) removal of hydrogen atoms through heat. B) addition of electrons to convert single bonds into double bonds. C) chemical addition of hydrogen atoms. D) removal of carbon atoms to reduce the number of double bonds.
Which of the following statements about irritable bowel syndrome (IBS) is false?
A) Symptoms include alternating patterns of diarrhea, constipation, and abdominal pain. B) Stress management is an important part of treatment. C) Excessive fiber in the diet is suspected as a cause. D) "Bowel" in IBS refers to the colon.
The most likely explanation for why women readily store fat around the hips whereas men readily store fat around the abdomen is gender differences in
a. blood insulin levels. b. the activity of lipoprotein lipase. c. circulating lipid transport proteins. d. the activity of lipoprotein synthetase.
Which of the following is a biochemical marker of low-grade inflammation?
a. HDL cholesterol b. LDL cholesterol c. insulin d. C-reactive protein