Leah enjoys designing her own cards at kiosks at Hallmark card shops. Through the use of a computer program, she can select pictures that best communicate her message, and then she can type in her own message
Once her card is printed, she pays for it just as if she purchased it off the rack. In this case, Leah is reacting positively to which situational influence?
A) the physical environment
B) microculture
C) reference groups
D) consumerism
E) time poverty
A
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The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product
A) an award-winning promotional campaign B) a customer-focused value proposition C) a demand channel D) everyday low pricing E) employee value proposition
All of the following regarding the current ratio are true except:
A. Current ratio helps to assess a company's ability to pay its debts in the near future. B. Current ratio does not affect a creditor's decision on whether to allow a company to buy on credit. C. Current ratio can reveal challenges in covering short-term obligations if it is less than 1. D. Current ratio can affect a creditor's decision about whether to lend money to a company. E. Current ratio is calculated by dividing current assets by current liabilities.
Which project champion role is least likely to be emphasized in the next project management article you read?
A) Leadership B) Ambassador C) Administrative D) Technical
In certain circumstances, bargains are so oppressive that the courts relieve innocent parties of part or all of their duties
Indicate whether the statement is true or false