When setting objectives for the whole firm, top management should
A. set objectives that focus on the highest possible immediate profit potential.
B. involve the marketing manager in the process.
C. stick to general objectives, in order to maintain flexibility.
D. set objectives beyond what can actually be achieved, so everyone will work harder.
E. All these approaches are useful when setting objectives.
Answer: B
You might also like to view...
Partial nudity and same-sex couples are seldom seen in ads in Latin America and Europe
Indicate whether the statement is true or false
One way to lock in buyers in a free market is to create a situation in which customers fear high switching costs.
Answer the following statement true (T) or false (F)
Resistance to change is a dynamic interaction among recipient characteristics, change agent characteristics, and the relationship between the recipient and the change agent.
Answer the following statement true (T) or false (F)
When accounts do not appear on the unadjusted trial balance but are needed to post adjustments, they are simply added to the account title column
Indicate whether the statement is true or false