Which of the following marketing management concepts is most likely to lead to marketing myopia?
A) customer-driven marketing concept
B) customer-driving marketing concept
C) societal marketing concept
D) marketing concept
E) product concept
E
You might also like to view...
Organizations can also use guest participation as part of a ______ strategy.
a. product differentiation b. loss leader c. market share d. service flow
The three broad sets of capabilities that a leader should possess include all of the following, except
A. cognitive abilities. B. emotional intelligence. C. technical skills. D. calculative abilities.
In a team with representatives from many different departments in a company, the director of human resources keeps tension low among members. The director of human resources is fulfilling which role in the team?
a. Facilitator b. Harmonizer c. Leader d. Reporter
In the McMullen-Shepherd Model first-person opportunity beliefs come before third-person opportunity beliefs.
Answer the following statement true (T) or false (F)